About Whitney Stokes – Digital-Product Coach & Passive-Income Strategist

Hey there! I’m Whitney, and I’ve helped 1,000+ creators build profitable digital product businesses that run on autopilot, even if they’re starting with zero followers and a full-time job.

These days you’ll find me sipping coffee in my garden, brainstorming fresh template ideas, and cheering on students as they make their first digital-product sales. If you’re craving a way to earn while you sleep (or at least while you binge a documentary), you’re in the right place.

whitney-stokes-digital-product-coach

Why I Broke Up with the 24/7 Hustle

Just 2 years ago, I was trapped in the 24/7 hustle, answering DMs at dinner, chasing algorithm updates, and burning out fast. Then I discovered the secret: digital products that sell while you sleep.

I packaged my knowledge, pressed “publish,” and woke up to the gentle ping of passive income. That feeling is pure freedom. Now I show you exactly how to replicate it, minus the caffeine jitters and hustle hangover.

What I Do (and How It Helps You)

I give you the exact blueprints, templates, and systems I used to build a six-figure business, so you can skip the mistakes and start profiting faster. Inside the Passive Income Playbook, I map out the entire process. From brainstorming offers that sell themselves to setting up automated sales funnels.

When you need inspiration, I drop new PLR templates into the vault; when you need encouragement, I’m in your inbox every week with a voice-note-style pep talk.

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Guiding Principles I Live (and Teach) By

My philosophy is simple: provide real value, price fairly, automate ethically, and protect your mental health like it’s the most precious product of all, because it is.

I’ll never promise overnight millions, but I will promise that consistent, aligned action beats frantic hustling every single time. The moment your first $10 digital download rolls in, you’ll understand why I’m on a mission to put more “quiet confidence” money in the hands of everyday creators.

A Few Fun Things

When I’m not recording tutorial videos, you’ll spot me harvesting homegrown tomatoes, plotting a weekend camping trip, or nerding out over Canva’s latest features.

My ideal morning involves a slow pour-over, a journal, and absolutely no social-media doom scroll.

Yes, I will applaud louder for your first passive-income win than for any random six-figure screenshot floating around the internet.

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Join 1,000+ creators leveling up in 2025

Every week, I send out simple, actionable tips for building and selling digital products.
When you join today, you’ll also get my 2025 Digital Product Hot List, your shortcut to seeing what’s hot right now (with examples, tools, and a 7-day action plan).

The Passive Income Playbook

Curious about the full journey? Peek inside the Passive Income Playbook and imagine a business that hums along while you garden, travel, or simply take a nap.

Let’s Do This

I’m thrilled you’re here, and I can’t wait to watch you turn ideas into income, on your terms, at your pace, and with plenty of room left for real life.

Let’s Connect

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Instagram @the.whitney.way

  • Strict content calendars might be keeping you stuck instead of organized as a creator. Everyone says plan 30 days of social media content in advance. But here's what actually happens: Day 3 hits, something shifts in your online business, your planned content feels irrelevant, but you post it anyway for consistency. In 2025, flexibility in your content strategy beats rigid planning every time. Instead of a strict content calendar, keep a running list of topics for your creator business. Then choose what feels most aligned with your audience that day. Your followers don't want content from past you. They want content from present you, responding to what's happening in the digital product space right now. Plan content themes, not individual posts. Batch topic ideas, not finished content pieces. The most engaging creators aren't slaves to their content calendar. They're following the energy and conversation happening in real time with their audience.
  • You don't need a complex sales funnel when starting your online business. You need real conversations with your audience. Everyone obsesses over automated email sequences with upsells and tripwires. But if you're just starting as a creator, that's complete overkill. Here's what actually works for selling digital products when you're small: talk to people directly. Send a DM to someone who engaged with your content. Ask what they're struggling with in their business or life. Actually listen. Then offer your digital product as a solution. That's a sales funnel. A human one that converts. Yes, automate your email marketing later. Build sequences when you scale your creator business. But right now your superpower is being small enough to be personal with every potential customer. The creators making their first sales in 2025 aren't hiding behind automation. They're showing up in DMs, comments, and real conversations about their digital products.
  • Your first digital product shouldn't be your best idea. I know that sounds backwards for new creators. But your best idea deserves your experienced skills. Your first product is where you actually learn those creator skills. Start simple with a Canva template, checklist, or quick guide. Get it launched. Make your first sale online. Learn what your audience actually needs versus what you think they need. Your perfect idea is sitting in your notes app getting more paralyzing every day. Meanwhile, your good enough product could be making you money and teaching you valuable lessons right now. Save your big course idea for when you know how to sell digital products, deliver transformation, and understand what your target audience truly wants. Your first digital product is your tuition for building an online business. Your fifth product is your real payoff.
@the.whitney.way
@the.whitney.way
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Follow
Strict content calendars might be keeping you stuck instead of organized as a creator. Everyone says plan 30 days of social media content in advance. But here's what actually happens: Day 3 hits, something shifts in your online business, your planned content feels irrelevant, but you post it anyway for consistency. In 2025, flexibility in your content strategy beats rigid planning every time. Instead of a strict content calendar, keep a running list of topics for your creator business. Then choose what feels most aligned with your audience that day. Your followers don't want content from past you. They want content from present you, responding to what's happening in the digital product space right now. Plan content themes, not individual posts. Batch topic ideas, not finished content pieces. The most engaging creators aren't slaves to their content calendar. They're following the energy and conversation happening in real time with their audience.
5 days ago
View on Instagram |
1/3
@the.whitney.way
@the.whitney.way
•
Follow
You don't need a complex sales funnel when starting your online business. You need real conversations with your audience. Everyone obsesses over automated email sequences with upsells and tripwires. But if you're just starting as a creator, that's complete overkill. Here's what actually works for selling digital products when you're small: talk to people directly. Send a DM to someone who engaged with your content. Ask what they're struggling with in their business or life. Actually listen. Then offer your digital product as a solution. That's a sales funnel. A human one that converts. Yes, automate your email marketing later. Build sequences when you scale your creator business. But right now your superpower is being small enough to be personal with every potential customer. The creators making their first sales in 2025 aren't hiding behind automation. They're showing up in DMs, comments, and real conversations about their digital products.
6 days ago
View on Instagram |
2/3
@the.whitney.way
@the.whitney.way
•
Follow
Your first digital product shouldn't be your best idea. I know that sounds backwards for new creators. But your best idea deserves your experienced skills. Your first product is where you actually learn those creator skills. Start simple with a Canva template, checklist, or quick guide. Get it launched. Make your first sale online. Learn what your audience actually needs versus what you think they need. Your perfect idea is sitting in your notes app getting more paralyzing every day. Meanwhile, your good enough product could be making you money and teaching you valuable lessons right now. Save your big course idea for when you know how to sell digital products, deliver transformation, and understand what your target audience truly wants. Your first digital product is your tuition for building an online business. Your fifth product is your real payoff.
1 week ago
View on Instagram |
3/3