Your first digital product shouldn't be your best idea. I know that sounds backwards for new creators. But your best idea deserves your experienced skills. Your first product is where you actually learn those creator skills. Start simple with a Canva template, checklist, or quick guide. Get it launched. Make your first sale online. Learn what your audience actually needs versus what you think they need. Your perfect idea is sitting in your notes app getting more paralyzing every day. Meanwhile, your good enough product could be making you money and teaching you valuable lessons right now. Save your big course idea for when you know how to sell digital products, deliver transformation, and understand what your target audience truly wants. Your first digital product is your tuition for building an online business. Your fifth product is your real payoff.

Everyone talks about building an email list for your online business, but here's why it actually matters. Social media platforms change algorithms overnight and tank your reach as a creator. Your email list is yours forever. Email subscribers are warmer leads because they already said yes to hearing from you. Your social media conversion rate might be 1-2%, but email converts at 5-10% or higher for digital product sales. One email to your list can generate more revenue than an entire week of social media posts. That's the power of email marketing for creators in 2025. Start with a simple freebie like a guide or template. Get people subscribed. Nurture your audience with valuable content about digital products and building an online business. When you own your email audience, you actually own your creator business. No algorithm can take that away.

I see creators selling digital products worth $97 for only $7 because they're scared no one will buy. But here's what actually happens when you underprice: You attract people who don't value your work. You resent the time you spent creating. You can't sustain your business. In 2025, people expect to pay for quality digital products. When you price too low, they question if it's actually worth buying. Price for the transformation your digital product creates, not the time it took you to create it. A Canva template that saves someone 10 hours is worth $50 minimum. A guide that helps someone make their first $1,000 online is worth $200 or more. Stop apologizing for your pricing strategy. Start owning the value you provide to your customers. The right people will pay for your digital products. The wrong people were never going to be your ideal customers anyway.