About Whitney Stokes – Digital Product Coach & Passive-Income Strategist

I believe everyone has something valuable to teach, and I’m here to help you turn what you know into a digital product business that gives you freedom.

But let me be real with you. I didn’t start here. My journey to building a six-figure digital product business was anything but straightforward.

Where It All Started

Back in 2013, I launched my first website about parrot care. Super niche, right?
I thought I was doing everything right. I picked a specific topic, created content, and put myself out there, but here’s what I learned: just because something is niche doesn’t mean there’s a market for it.

That site didn’t take off the way I hoped, but it taught me something invaluable. I learned that I loved creating content, teaching, and helping people solve problems. I just needed to find the right audience.

The Second Try

So I tried again. I launched Willowbottom.com, a completely different niche, and this time, it worked better. I found my people. I built an audience, but I also realized something important. I had other interests, other things I wanted to teach, and I didn’t want to feel boxed in forever.
That’s when I started questioning all the advice about “staying in your lane” and “never pivoting.”

When I started whitneystokes.com, I began by helping businesses and bloggers create websites. I offered web design services and coaching. I loved it. I was good at it, and people were paying me for it.

But as I worked with clients, I noticed a pattern. They didn’t just need websites. They needed something to sell. They needed a way to create income without trading all their time for money.

They needed digital products.
So I evolved. I started teaching people how to create and sell digital products. Not because I abandoned web design, but because I saw a bigger need and I had the skills to help.

Today, I run a six-figure digital product business. I teach people how to create and sell digital products through my main course, The Passive Income Playbook, and my YouTube channel, where I share daily shorts and weekly long-form videos.

But here’s what makes my approach different. I’m not about the hustle culture BS. I’m not about working 80-hour weeks or sacrificing your life for your business.
I’m about building something sustainable. Something authentic. Something that gives you freedom without burning you out.
Because I’ve been there. I burned out in 2023. I left my 9to5 because I was doing too much, trying to be everywhere, saying yes to everything, and I learned the hard way that success means nothing if you’re miserable.

I believe you don’t need to be an expert to teach something. You just need to be a few steps ahead of the person you’re helping.
I believe your niche can evolve, your business can grow, and you’re not stuck with your first idea forever.

I believe that building a business should give you more freedom, not less, and I believe that everyone, yes everyone, has something valuable to teach.

My Life Beyond Business

When I’m not creating content or helping my students, you’ll find me on my homestead with my husband Richard and our dogs Murphy and Isla. I love gardening, cooking from scratch, learning guitar, and crocheting. I’m obsessed with coffee, stationery, and anything botanical.
I’m a real person building a real business while living a real life, and I want to help you do the same.

Whether you’re just starting out or you’re ready to scale, I’m here to help you create digital products that sell and build a business that supports the life you actually want to live.

Join 1,000+ creators leveling up in 2025

Every week, I send out simple, actionable tips for building and selling digital products.
When you join today, you’ll also get my 2025 Digital Product Hot List, your shortcut to seeing what’s hot right now (with examples, tools, and a 7-day action plan).

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