About Whitney Stokes – Digital Product Coach & Passive-Income Strategist
I’m Whitney, and I help people turn their skills and knowledge into profitable digital products. I run a six-figure online business, and I teach others how to build sustainable income streams without the burnout or hustle culture BS.
I’ve been building online businesses since 2013, starting with a parrot care website (yes, really). I’ve tried a lot of things, failed at some, succeeded at others, and learned what actually works along the way.
For years, I climbed the corporate ladder, chasing the version of success everyone told me I was supposed to want. I worked 50+ hour weeks, checked all the boxes, and kept pushing forward. But in 2023, I burned out hard.
That’s when I realized the ladder I’d been climbing was leaning against the wrong wall. Corporate success isn’t all it’s cracked up to be. That isn’t life.
I needed out. So I finally took my online business seriously and built something that allows me to live life on my terms and make passive income. Not the kind of income that requires me to be glued to my desk 60 hours a week, but real, sustainable revenue that gives me options.
Now I’m full-time helping other people do the same. I create daily content on YouTube, teach through my courses, maintain a library of over 100 PLR products, and show creators how to build businesses that actually support the lives they want to live.
What I Believe
• You don’t need to be an expert to help people. You just need to be a few steps ahead of someone who needs what you know.
• Passive income isn’t really passive. It takes work upfront, but it’s work that pays you long after you’ve done it.
• You don’t have to have it all figured out to start. Progress beats perfection every single time.
• Systems beat motivation every time. I’m not here to pump you up with empty hype. I’m here to give you the roadmap.
• Work-life balance matters more than hustle. I’d rather build something sustainable than burn out chasing someone else’s version of success.
When I’m Not Working
You’ll find me on my homestead with my husband Richard and our pets Murphy and Isla. I’m usually in the garden, crocheting something cozy, learning guitar (very slowly), or enjoying a good cup of coffee.
I love stationery, botanicals, and anything that makes life feel a little more intentional. I eat clean, move my body, and try to create space for the things that actually matter.
What I Teach
Through The Passive Income Playbook, I walk you through everything from finding your niche to creating your first digital product to setting up sales funnels that convert.
My Notion For Creators Mini Course helps you organize your entire business in one place so you can stop drowning in tabs and actually get things done.
And my Sell on Etsy: Digital Products Edition shows you how to set up shop and start making sales on one of the biggest platforms for digital creators.
I also share daily YouTube Shorts for mindset and motivation, plus weekly long-form videos that go deep on strategy, sales, and what it really takes to run an online business.
Let’s Work Together
If you’re ready to stop overthinking and start building, I’m here to help.
Take the Quiz to find out which digital product you should create first, or explore my courses to get the full roadmap.
Got questions? Get in touch. I’d love to hear from you.
This business changed my life. Not because it made me rich or famous, but because it gave me options and I want that for you too.
Join 1,000+ creators leveling up in 2025
Every week, I send out simple, actionable tips for building and selling digital products.
When you join today, you’ll also get my 2025 Digital Product Hot List, your shortcut to seeing what’s hot right now (with examples, tools, and a 7-day action plan).
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