Ready to Tap Into 90 Million Buyers Who Are Already Looking for What You’re Selling?

Learn how to sell your digital products on Etsy and start making sales without building an audience from scratch.

Etsy isn’t just another sales channel. It’s a marketplace filled with people actively searching for digital products right now, credit cards in hand, ready to buy. And you’re about to learn exactly how to get your products in front of them.

You’ve created amazing digital products. Maybe you’ve even set up a funnel or storefront. That’s awesome! But here’s the thing: you’re doing all the work to drive traffic to your products.
Every single visitor to your funnel comes from your effort. Your social media posts. Your content. Your ads. Your audience building.

Sell on Etsy: Digital Products Edition 1

And while that’s a powerful strategy (and one I teach in The Passive Income Playbook), what if you could add another sales channel where the customers are already there?
What if you could tap into a marketplace where 90 million people are actively searching for digital products right now, without you having to build an audience from scratch or spend all day creating content to drive traffic?

That’s the Etsy opportunity.
It’s not about replacing what you’re already doing. It’s about adding a channel that works alongside your funnel, giving you multiple streams of income from the same products you’ve already created.

Sell on Etsy: Digital Products Edition is your complete roadmap to launching and growing a profitable Etsy shop without the overwhelm, guesswork, or wasted time.
In this mini-course, you’ll learn:

✓ How to set up your Etsy shop the right way from day one
✓ The exact format your digital products need to be in for seamless delivery
✓ How to create listings that actually convert browsers into buyers
✓ The SEO strategy that gets your products found in Etsy search
✓ How to price your products for maximum profit
✓ What to do in your first 30 days to build momentum fast
✓ When and how to use Etsy Ads without wasting money
✓ How to scale from your first sale to consistent monthly income

This isn’t theory. This is the practical, step-by-step system I used for turning Etsy into a reliable income stream for digital products.

Before this course:


You’re relying on one sales channel (your funnel or storefront), which means you’re doing all the heavy lifting to drive every single visitor. If you take a day off from content creation, your traffic drops

After this course:

You have multiple sales channels working for you. Your funnel is still making sales from your audience, AND your Etsy shop is attracting ready-to-buy customers who find you through search. You’re diversifying your income and reaching customers you never would have found otherwise

WHAT’S INCLUDED

  • Lesson 1: Why Etsy for Digital Products
    Discover why Etsy should be part of your digital product strategy and how it complements your existing sales channels.
  • Lesson 2: Understanding Etsy’s Marketplace
    Learn how Etsy search works, what buyers expect, and the fees you need to know before you start.
  • Lesson 3: Preparing Your Digital Products for Etsy
    Get your products formatted, packaged, and ready for seamless delivery (including the exact setup for Canva templates).
  • Lesson 4: Setting Up Your Etsy Shop
    Follow the step-by-step process to create a professional shop that builds trust and attracts buyers.
  • Lesson 5: Creating Listings That Convert
    Master the art of listing photos, titles, descriptions, tags, and pricing that turn views into sales.
  • Lesson 6: Etsy SEO Mastery
    Learn the keyword research and optimization strategies that get your products found by the right buyers.
  • Lesson 7: Pricing Your Digital Products on Etsy
    Price your products strategically for profit while staying competitive in the marketplace.
  • Lesson 8: Your First 30 Days on Etsy
    Get a week-by-week action plan for building momentum and making your first sales.
  • Lesson 9: Etsy Ads and Promotion
    Discover when and how to use Etsy Ads to accelerate growth without wasting your budget.
  • Lesson 10: Scaling Your Etsy Business
    Learn the strategies for growing from your first sale to consistent monthly income.

Here’s what I love about Etsy

You can have a funnel AND sell on Etsy. You can use Stan Store or The Leap AND have an Etsy shop. Multiple streams of income from the same products you’ve already created.


Etsy has over 90 million active buyers. These aren’t people casually scrolling social media. They came to Etsy specifically to shop. They’re typing in search terms like “budget planner printable” or “social media templates” because they want to buy something right now.


With your funnel, you drive the traffic. With Etsy, the platform brings customers to you through search.


Both strategies work. But together? They’re incredibly powerful.
This course shows you how to set up Etsy as an additional revenue stream so you’re not putting all your eggs in one basket. You’re building a more resilient, diversified digital product business.

Sell on Etsy: Digital Products Edition

$77
  • 10 comprehensive lessons
  • Step-by-step action plans for setup, optimization, and growth
  • Course Workbooks and templates
  • Lifetime access to all course materials
  • Future updates included
Sell on Etsy: Digital Products Edition 2

Instagram @the.whitney.way

  • You're so busy looking at people ahead of you that you forget there are people behind you who need exactly what you know. The skill you learned three years ago, the lesson that changed everything for you, the process you've done so many times it feels basic now. 

That's valuable. Someone out there is struggling with the exact thing you figured out months or years ago. They don't need you to be the world's leading expert. They need you to remember what it felt like before you knew and help them get to where you are now.
  • You don't need to be an expert at ten different things. You need to be good at one thing that solves a problem for someone else. That hobby you've been doing for years, that skill people always ask you about, that thing you can do without even thinking. 

That's the seed of your first digital product. Stop waiting until you know everything. Start with what you already know and package it in a way that helps others. Your first product doesn't have to be perfect. It just has to be useful.

Comment START and I'll send you my free quiz to discover which digital product you should create first.
  • Every "failed" launch, every post that flopped, every product that didn't sell taught me exactly what my audience needed. The difference between people who quit and people who succeed isn't talent. It's how they process setbacks. When you reframe failure as data, you stop taking it personally and start using it strategically. Your next attempt will always be better than your last because you learned something valuable. That's not failure, that's progress.
You're so busy looking at people ahead of you that you forget there are people behind you who need exactly what you know. The skill you learned three years ago, the lesson that changed everything for you, the process you've done so many times it feels basic now. That's valuable. Someone out there is struggling with the exact thing you figured out months or years ago. They don't need you to be the world's leading expert. They need you to remember what it felt like before you knew and help them get to where you are now.
1 day ago
View on Instagram |
1/3
You don't need to be an expert at ten different things. You need to be good at one thing that solves a problem for someone else. That hobby you've been doing for years, that skill people always ask you about, that thing you can do without even thinking. That's the seed of your first digital product. Stop waiting until you know everything. Start with what you already know and package it in a way that helps others. Your first product doesn't have to be perfect. It just has to be useful. Comment START and I'll send you my free quiz to discover which digital product you should create first.
3 days ago
View on Instagram |
2/3
Every "failed" launch, every post that flopped, every product that didn't sell taught me exactly what my audience needed. The difference between people who quit and people who succeed isn't talent. It's how they process setbacks. When you reframe failure as data, you stop taking it personally and start using it strategically. Your next attempt will always be better than your last because you learned something valuable. That's not failure, that's progress.
5 days ago
View on Instagram |
3/3